Head of Digital Analytics and Research
Digital Experience , Qatar

1 Year
0 - 0
Job Type
Job Shift
Job Category
Requires Traveling
Career Level
Bachelor's Degree
Total Vacancies
1 Job
Posted on
May 5, 2021
Last Date
Aug 5, 2021

Job Description

Role Purpose:

The Head of Digital Analytics amp; Research is responsible for establishing an integrated programme of user research and data analytics which will provide actionable user-insights and support data-driven decision-making for a leading arts and culture institution in Qatar.

The Head plays a critical role by enabling the Digital Experience team to be audience-centred, understanding user behaviour and motivations and to evaluate the impact of their work. The insights gained through user-research and data analytics will directly inform planning, design, content and technical decision-making and will help identify opportunities to innovate and improve user experience through optimised digital products. This role oversees a team of three.

The ideal candidate must be audience-focused and able to align audience and organisational needs, in order to measure progress towards the goal of audience-centred digital experiences that elevate the brand and meet the organisation’s strategic goals.



  • Design an integrated programme of user research and data analytics that provides actionable insights and will support and inform the delivery of the organisation’s digital strategic goals
  • Conduct and/or comission research activities using either qualitative and user-centred design methodologies or quantitative, behavioural or statistical analysis
  • Define qualitative and quantitative KPIs in liaison with the Director of Digital Experience, other team heads and relevant stakeholders
      • Establish benchmarks, measure and track results based on defined goals and KPIs, including web analytics and SEO tracking
  • Own data capture management and user research for Digital Experience using relevant techniques and tools
  • Analyse, manipulate, and synthesise data and user research findings to measure and report on user behaviour, noting key shifts, patterns and emerging trends
  • Establish and nurture research and analytics thinking within Digital Experience and embed knowledge and insights to support innovation and good practice across creative, technical and innovation teams
  • Work with the Digital Content team to establish SEO best practices and manage those results
  • Collaborate with product managers to define user testing needs and coordinate the integration of analytics into platforms and channels, where applicable
  • Communicate key findings/figures through in-person presentations, regular (weekly/monthly) summary reports and/or ad hoc snapshot findings, as appropriate
  • Design and implement automated solutions for business intelligence and reporting dashboards
  • Monitor changes to the organisation's digital platforms that may impact the user experience or content performance
  • Establish budgets and monitor expenditures
  • Works in close conversation with other departments, particularly Audience Engagement and Marketing amp; Events to track the results of the organisation's digital efforts.


  • Essential: BA/BSc and/or MA degree in data science, human-centred design, UX research methods, information science, psychology or equivalent work experience in related user research, statistics or analytical field
  • Essential: 8+ years of relevant work experience
  • Experience in quantitative, behavioural or statistical analysis
  • Extensive experience in using qualitative and user-centred design methodologies to design and conduct user testing for digital product development
  • Experience defining, tracking and reporting on KPIs and other success measures for digital products
  • Experience using user research and data to glean insights and make actionable recommendations
  • Experience distilling and communicating complex research findings and/or data for both technical and non-technical stakeholders
  • Extensive experience with web analytics tools and dashboards on both on mobile (app and web) and desktop platforms (including Google Analytics)


  • Skilled with capturing and analysing web and app analytics using software
  • Knowledge of user testing best practices
  • Knowledge of tools and methodologies to support qualitative audience research and hand-on user testing
  • Skilled at interpreting and communicating complex research findings and data through presentations, written reports and data visualisation
  • Knowledge of SEO best practices
  • Understanding of the use of data in AI-driven experiences a plus
  • Knowledge of Microsoft Power BI or other enterprise business intelligence tool preferred


  • Highly motivated/self-starter with a sense of ownership, willingness to learn and collaborate, a high degree of curiosity and desire to succeed
  • Excellent organisational skills, attention to detail, and ability to multitask
  • Excellent verbal and written communication skills in presenting findings and strategic insights to a wide range of internal stakeholders, including non-technical colleagues
  • Experienced and confident with user research/user testing
  • Enthusiasm for data-informed decision-making
  • Strong intellectual curiosity and analytical skills, with a knack for recognising correlations, trends and statistical irregularities

Job Specification

Digital Experience

Information Technology and Services - Doha, Qatar